Territory Management

Territory Management

Find your place in the franchise universe

Geomarketing for the real estate market

How Geomarketing studies are useful for real estate market decisions.

Benefits of Geomarketing in the design of territories

A franchise that uses a professional Geomarketing tool can define ideal territories for its franchisees

Geomarketing Guide for Franchisees

Why the franchise market is growing above the economy and how it is a safer option

Critical analysis of network expansion

The marketing decision involves the types of places where to be present

Quem tem limite é município

Redefina os limites do mercado urbano com mapas dinâmicos baseados em comportamento real

The expansion plateau

What causes a franchise network to lose traction? How do some manage to break through that barrier and continue to grow, while others simply stop?

How much is a retail outlet worth?

The Blockbuster Network profits from geomarketing studies even after bankruptcy. Lojas Americanas acquires the Blockbuster network for the value of their retail outlets.

Reason for being of franchises

Is a franchise able to reduce costs and increase sales value

A tale of two networks

New location criteria for convenience markets. Differences between the strategies for locating the convenience flags of the Carrefour and Sugarloaf networks.