Market intelligence

Market intelligence

The awakening of Geomarketing

Geomarketing Theorems: Central Place Theory, Gravitational Law of Retail, Geographic Marketing. The Cold War and the range of nuclear explosions.

Analysis methodology for franchises

Use Mapfry to plan and execute your expansion process

Is market potential a zero-sum game?

How the market can be expanded through innovation and value creation

Best cities to have kids

Extensive study offers valuable insights for a society experiencing the consequences of the sharp drop in the birth rate

Geomarketing lessons with Sun Tzu

Geomarketing lessons from the great Chinese strategist that are still valid today.

How Geomarketing works for small businesses

Small companies need to understand how the areas of influence of their type of business work, in order to concentrate their investments in that territory.

Tips for those looking for a Geomarketing system

Geomarketing systems, their main characteristics, prices and features.

Geomarketing in the era of Startups

New Geomarketing companies promise to revolutionize the segment.

Guerrilla Geomarketing

Guerrilla marketing and geomarketing, as knowledge of the territory is a powerful weapon against more powerful forces.

The Geography of Business Points

Geomarketing in physical and online retail