Market intelligence

Market intelligence

Geomarketing Theories

Marketing and Geography laws and theorems combined to form a new theoretical set for Geomarketing.

São Paulo in the future

Local activism in large cities. Local buying and other movements demanding new uses for old productive spaces.

Vitamin for your brain

About the false idea that super analytical decisions are superior to feeling.

I want to start

Understand the ways to start your story with Mapfry.

Using Villa XP to talk about cities

Villa XP kicks off a market trend for large companies, the movement towards the interior.

The awakening of Geomarketing

Geomarketing Theorems: Central Place Theory, Gravitational Law of Retail, Geographic Marketing. The Cold War and the range of nuclear explosions.

Analysis methodology for franchises

Use Mapfry to plan and execute your expansion process

Is market potential a zero-sum game?

How the market can be expanded through innovation and value creation

Best cities to have kids

Extensive study offers valuable insights for a society experiencing the consequences of the sharp drop in the birth rate

Geomarketing lessons with Sun Tzu

Geomarketing lessons from the great Chinese strategist that are still valid today.