When expansion teams and franchises think about new markets, one of the biggest bottlenecks is in Align analysis, strategy, and decision.

Every analyst has always known this, but only Mapfry was able to transform this process into a product.

The resource of presentations, which solves an age-old pain: transforming geographical insights into narratives ready to be shared.

And it's no exaggeration to say that, in many cases, this replaces entire meetings and reduces waiting weeks.

Use presentations to start projects faster

Normally, the expansion area wastes a lot of time preparing reports, slides, or trying to align data reading between different areas.

With Mapfry presentations, the analyst can export an interactive story directly from the platform, already with maps, graphs, and highlights.

Instead of waiting for an alignment meeting, which can take days to take place, everyone is already arriving at the kickoff with the materials ready, narrated and contextualized.

The presentations also allow you to document the entire reasoning of the analysis in a structured format.

This means that when someone enters the project halfway, they only have to access the presentation to understand the logic, metrics, and scenarios.

Nobody has to “retell the story” at each new meeting, which avoids rework and speeds up execution.

Facilitate reviews and approvals

If there is a classic villain in expansion processes, it is the approval phase with executives, who are always on tight schedules.

When using the presentations, part of the process is asynchronous: the person responsible shares the material, and the decision maker can calmly review, comment, and approve without relying on aligned agendas.

This dramatically shortens decision cycles, which previously could take weeks.

Real impact

Several networks are already using the presentation feature to unlock expansion bottlenecks.

It is much more than an exporter of reports, it is a way of Make geographical intelligence speak the language of business, reducing decision time from months to weeks.

Or, as one of our clients said: “The map became the presentation, and the presentation became the decision.”