Who has the most reliable information?
This article is the continuation of a debate about database updates.
That had its beginning still in 2023, when the data from the 2022 Census had been preliminary released, but in an insufficient proportion to update our geo-demographic bases.
What didn't stop our colleagues from, who knows how, “updating” their bases and still starting this provocation:
We have the print in case it is deleted 😉
As soon as we completed the work, we invited our competitors to a Real fight:
Even though Top members of one of them have gone public talk about the updating stage of your bases, we weren't wanted for the joint session.
Behold, a user of such a platform, Who chose not to be identified, sent us a study that he did to be used as a basis for comparison.
We removed associative elements from the material in order to maintain this essentially technical debate, and we redid the study using Mapfry:
Let's go to the comparison
We had to make the competing base compatible with that of Mapfry, which could lead to some distortions.
Starting from a similar population, where the former indicates 24,311, while Mapfry has 23,242 inhabitants, the differences begin with Mapfry indicating a higher proportion of middle age, while the competing base plays more people for the more advanced age groups.
In terms of income, information that was not available for Census 22 at the time of the comparison, it was possible to notice very different weights.
While one sees a predominant elite, with almost 40% of the households in the upper bracket, Mapfry draws a proportional scenario, in which the base of the pyramid (classes C, D and E) amounts to almost 50%.
It is easier to notice the distortions when we assemble this table, aligned with the Mapfry tracks:
Considerations
This is a specific portrait of the bases of both companies at that time before the (partial) release of income information from the 2022 Census.
Nothing that has been analyzed here can lead us to believe in the technical superiority of one over the other.
We have these and other Geomarketing companies looking at the population everywhere in Brazil.
Each one will draw profiles of income, age and family composition, which, in the end, will deliver portraits of the same place, but, as if painted by different artists, they differ from each other.
Turns out, there's only one reality
You simply can't conclude by saying that “both are right”.
Then we leave it up to you to judge which of the data perspectives best reflects this reality 👇👇👇