Updated data makes all the difference
We updated our database with the most recent information from the 2022 Census.
Why celebrate an update that comes from information from three years ago?
Simple: because the release of data by the IBGE is still taking place.
Only in November 2024 was the broadest set of information available on Universe by Census Sectors.
In practice, it was the first release with almost all the data regarding People and Households.
Income information was left out, which were partially released at the end of April 2025.
The big challenge here was, the new Census brought 1/3 of new sectors, that is, places that were not even surveyed in 2010, about which we knew nothing.
Our dilemma is to upload partial information about these places, or create a method for assigning the missing information to maintain consistency.
We chose the second path and it was very difficult and time-consuming, but we arrived at a satisfactory result.
We can affirm that we have one of the most up-to-date and consistent databases in the market, reflecting the current socioeconomic reality.
Your competitors may be using fragmented and outdated data. Not you.
Benefits:
- Greater assertiveness in market segmentation
- Real competitive advantage with up-to-date data
- Strategic decisions based on reliable information
- Complete information on demography, behavior, and consumer potential
Our commitment is clear, to always deliver the best possible data