QHow much to charge for a geomarketing consulting job?
Many start based on two extremes:
- Convert salary into hours: forgetting that now you have no vacation, 13th, benefits and much less 40 100% billable hours.
Copy the table from someone experienced: without yet having a delivery history or equivalent reputation.
As a result, you either charge too cheaply and get overcharged, or you charge too dearly and run out of customers.
Different types of work, different prices
Not every consulting service is the same, in Geomarketing, you can divide it like this:
- Project execution (maps, reports, specific analyses): close to the amount you would earn as a full/senior analyst
- Interim (assume part of the operation temporarily, such as validating network expansion points): more expensive than a project, but still operational
- Strategic Consulting (advisory, expansion recommendations, validation of market models): this is where the highest value per hour is, because this is where experience, critical vision and synthesis capacity come in
If you charge everything at the same level, you either lose money or become unviable in the market.
Steps to evolve your pricing
- Start testing
If you're still in a career transition, don't drop everything right off the bat. Do smaller jobs while keeping your main income. - Validate your value proposition
In the first analyses, you can work almost for free, until you discover Where you really make a difference. Do you want to help franchises choose points? Reduce cannibalization? Increase revenue per store? What will be your “superpower”. - Break the charging barrier
Many are stuck on “just one more in the price”. When you see that it generates results, it's time to say: “I have enjoyed working with you, and I think it already makes sense to talk about a form of compensation for my time”. - Let it happen naturally
You can start by charging R$100/hour, then R$200, and so on. Each new customer gives you the chance to test another level. The market will indicate when you are ready to go up and what your ceiling is.
Structure packages
This helps the customer understand what they are buying and avoids exhausting discussions:
- Standard time for quick diagnostics
- Closed project (ex: potential study for 10 cities)
- Monthly retainer for continuous monitoring
Always reevaluate
If you notice that your work has no impact because the company has no structure to apply its recommendations, offer a Test workshop before.
When to charge more
You have accumulated success stories with concrete results (e.g., successful expansion of a network).
You have become a reference in the market (lectures, articles, classes, Mapfry certifications).
His name has become a “seal of trust” for those who hire.
Here, the time ceases to be just time and becomes the weight of your reputation.
Pricing yourself as a Geomarketing consultant is an evolutionary process
You start with validation, go through the phase of gaining trust, and then you adjust as you accumulate experience and visibility.
The question “how much is my hour worth?” actually it's “how much is the impact I generate on the client's business worth?”.
If your analysis prevents him from opening the wrong store and losing R$1 million, charging R$5,000 isn't expensive.