We are transforming Geomarketing with your help
The Wisdom of the Crowds (The Wisdom of Crowds), a book by James Surowiecki, argues that a group of ordinary people may be more intelligent than the most intelligent person in the group.
The most famous example comes from an experiment conducted at a fair in the early 20th century.
A scientist asked visitors to estimate the weight of an ox, the answers varied widely, but when he averaged the estimates, the final number was absurdly close to the animal's actual weight.
Collective intelligence is a competitive advantage
Imagine an old map, yellowed by time, worn out by use, beautiful in its hand-drawn details.
Its value lies in this historical aspect, but nothing in its informational power, probably because it is outdated in several aspects.
Even today, each map that we publish, days later, begins to detach itself from reality. At first, very little, but over time, he becomes even treacherous, being able to point out things that no longer exist.
Maps exist to represent the outside world, and they should be as alive and dynamic as the reality they attempt to represent.
That's how we want you to see information, as something of your own, that can grow with your critical eye.
Static maps
In the early days of digital cartography, the promise was accuracy. But there was a problem: the world changes faster than anyone can register.
And then Google Maps came in, perhaps the worst map of the time.
When Google allowed anyone, anywhere, to suggest changes, it created an organism that self-nourishes, self-adjusts, and that, like good wine, improves over time.
Today, no one questions the quality of Google Maps.
It's already a reality
Nobody passively consumes our data, each of the thousands of users validates information in their neighborhood, on their street, and proves their fidelity.
And when they find something that seems out of order, they bring us the question.
Whenever we receive a question, we review the data from that place, compare the methodology and look for other points of information.
In many cases, perception plays tricks on us, and the data is useful because of this, it acts as a counterpoint.
But we are also faced with situations where improvement is necessary and adjustment is made.
Co-authorship
The contribution that comes from Mapfry users is not just a technological convenience, it is our value proposition to bring everyone to Geomarketing.
There is an unspoken belief that people, when presented with something valuable, think of ways to give back, and in fact they do.
Everyone receives access to a professional tool, while we access the critical eye of those who are reviewing a place to open a new business.
We will still maintain centralized control, but we are decentralizing criticism.
Especially because, as we learned with Wisdom of the Crowds, that even our full capacity as veteran specialists is not greater than the power of collaboration.
Be part of this market intelligence ecosystem
app.mapfry.com