Show all categories
Urban limits

The new city limits in a cartography based on proximity

For a long time, the urban map was a matter of boundaries: what was a city, what was a countryside; where one municipality ended and the other began.

It was a game of clear lines, but the game changed, the lines blurred.

Mapfry is proposing a new way of looking at the territory: instead of fixed limits, layers of interaction; instead of political maps, living limits, which breathe the social, economic and spatial dynamics of everyday life.

This is the core of the concept of Urban Limits.

More than drawing boundaries, it helps us to understand like cities connect and Where life really happens.

These boundaries aren't just geographical, they reveal Ecologies of proximity, coexistence architectures and mobility frames that design contemporary urban space on three main scales:

  1. Immediate integration areas: intermunicipal choreography, where neighboring cities are intertwined in a ballet of continuous flows
  2. Population arrangements: we removed the fictitious border between integrated cities
  3. Proximity Cores: the internal microcosms of each city, where life pulsates, where everything is a walk away

Areas of immediate integration: the city beyond the city

Imagine looking at the night map of Brazil as seen from space.

What you see are not administrative boundaries, but light grids, constellations of urban activity that extend without asking permission to political boundaries.

It is this invisible reality that Mapfry now reveals.

Resumo conceitual: As áreas de integração imediata agrupam municípios vizinhos que compartilham intensa conexão funcional, seja por deslocamento diário, infraestrutura compartilhada ou complementariedade econômica. Representam a malha regional onde o comportamento de consumo e a circulação de pessoas ignoram as fronteiras legais entre municípios.
Item Descrição
Escala Regional (multi-municipal)
Base conceitual Regiões de influência imediata (REGIC/IBGE)
Critério de delimitação Fluxos pendulares, integração econômica e de serviços
Uso ideal Redes de especialidade, category killers com atratividade intermunicipal
Tipo de decisão apoiada Implantação de hubs, logística regional, clusterização
🏙️ Exemplos:
Região de Campinas (SP): Campinas, Valinhos, Vinhedo, Sumaré, Hortolândia
Grande Recife (PE): Recife, Jaboatão dos Guararapes, Olinda, Paulista
Sul da Ilha de Florianópolis com São José, Palhoça e Biguaçu

Population arrangements: the network city

It is no longer rare for a person to live in one municipality, work in another and shop in a third.

Relationships don't respect political geography; they draw their own mesh.

These new limits are an attempt to capture this logic: clusters of cities that, in practice, already function as a single metropolitan body.

Thinking about them in isolation would be like trying to understand the unconscious part of the whole.

Population arrangements:: the density that overflows

Here we enter a more subtle point: when the urban fabric thickens to such an extent that cities merge. Not officially, but functionally.

Have you ever crossed an avenue and didn't realize that you had entered another city?

That's the conurbation phenomenon. A continuous urban territory, where legal boundaries have become invisible.

Esses population groupings They are areas where the city goes beyond its own limits territories in which the urban supersedes the municipal perspective.

Resumo conceitual: Os arranjos populacionais representam aglomerados urbanos contínuos, onde cidades crescem até “colarem” umas nas outras. São recortes que mostram a verdadeira dimensão do espaço urbano vivido, especialmente nas regiões metropolitanas onde a urbanização transpõe os limites municipais.
Item Descrição
Escala Sub-regional (municípios limítrofes e contínuos)
Base conceitual Aglomerações urbanas e conurbações (IBGE/Censo)
Critério de delimitação Continuidade da mancha urbana, densidade populacional, mobilidade urbana
Uso ideal Avaliação de saturação urbana, análise de canibalização entre lojas
Tipo de decisão apoiada Expansão de pontos de venda próximos, concorrência direta local
🏙️ Exemplos:
Belo Horizonte + Contagem + Betim (MG)
São Gonçalo + Niterói + Itaboraí (RJ)
Joinville + Araquari (SC)

Cores of proximity: the microcosm

If as Integration areas They talk about the city as a system, Proximity Cores speak of the city as a daily experience.

These centers are urban microcentralities, which do not obey the logic of official neighborhoods, nor the cartography of the city hall.

These are the parts of the city that make sense to those who live there, where everything is close by, where the bakery, school and bus stop are within easy reach.

It is about recognizing that the city is not just a group of zones; it is a ecosystem of human interactions.

Resumo conceitual: Os núcleos de proximidade são recortes urbanos intramunicipais que levam em conta a lógica da mobilidade real, zonas de influência comercial e agrupamentos socioeconômicos. São ideais para decisões táticas, como escolher a quadra certa para abrir uma unidade ou entender variações dentro de uma mesma cidade.
Item Descrição
Escala Local (dentro do município)
Base conceitual Segmentações por microáreas urbanas (Mapfry)
Critério de delimitação Densidade, renda, conectividade viária, atratividade comercial
Uso ideal Microexpansão, estudo de canibalização interna, escolha de ponto
Tipo de decisão apoiada Onde abrir, onde ajustar portfólio, onde ativar campanhas locais
🏙️ Exemplos:
Zona Sul de São Paulo: Alto de Pinheiros vs. Campo Belo vs. Jabaquara
Curitiba: Água Verde vs. Batel vs. Sítio Cercado
Fortaleza: Aldeota vs. Meireles vs. Messejana

A new cartography for a new reality

Geographer Milton Santos used to say that space is the result of action, it is materialized history.

In this sense, the Urban Limits by Mapfry they are not just lines on the map: they are spatial narratives.

They tell us Where do people actually live, Where do they travel, Where do they live together, Where do they work. They don't just tell us where the city is.

Three ideas define this approach:

Integrated scale:
Just as an organism depends on the synchrony between its organs, the city must function in a coordinated manner between the regional and the local.

Proximity as a strategy:
The logic is the same as that of a well-played board game: Strengthen strategic points and the expansion will be natural, efficient, sustainable.

Planning based on lived reality:
With the new limits, managers now have not only a map, but a compass that points to where the city It already is, even though the official map doesn't recognize it yet.

Did this article help you?