Lessons to improve your experience
Every year, we carry out a technical review of our infrastructure, focused on identifying opportunities for improvement and ensuring that the platform continues to offer the best possible experience to our users.
This is important because as a system ages, it becomes more difficult to develop it.
Harassed by the harsh consequences experienced by other Geomarketing platforms that neglected these cycles, we learned the value of dedicating time and resources to “pay our technical debt” and thus keep the platform efficient and agile.
Adjustments to gain speed
Small infrastructure improvements have a direct impact on the agility with which we are able to launch new features and improve your analysis experience.
Therefore, in addition to the incremental improvements, we adopted a complete refactoring approach to some key components.
This includes everything from code optimizations to cloud processing services upgrades.
Every small adjustment reduces increases our development capacity, better organizing components and allowing for faster and more effective changes.
This, in turn, is reflected in a more stable platform with fewer interruptions in your analyses.
Visible and invisible improvements
Large-scale code reengineering only works when there's a clear commitment.
Because, like sanitation works, many of the technical improvements are almost invisible to our users.
So, while some platforms are full of resources on the surface, there is a sea of mud behind the scenes.
This is the result of the eagerness to launch new resources that can be charged, which causes several companies to accumulate “technical debts”.
The true balance between technical improvements and the delivery of new features is what keeps us agile and committed to quality and innovation.
What lies ahead
Our objective with this technical review was to improve performance, ensuring that Mapfry is a robust and reliable platform for your Geomarketing analyses.
We remain focused on providing a simple, yet increasingly powerful, experience so that you can make strategic decisions in an agile and consistent manner.
For those who have suggestions on how we can improve, feel free to contact us.