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We had fun with movies that imagine life even more influenced by technologies that so often leave it more lonely and anxious.
Watching movies like this is like waking up from a nightmare in time to change your life and not get carried away by that tendency.
Or the opposite, experience a life scenario beforehand and act to make it real.
In the curious 1985 movie, The Coca-Cola Kid, which takes place at the company's offices, is a scene that shows a tense Geomarketing analysis.
In it, the parent executive scores results when comparing low sales compared to the presence of people.
Show me churches, and churches appear on the screen
Show me schools, and schools appear on the screen
Show me bars, and bars appear on the screen
Do you see?
There must be people living there!
It's important to remember that the movie has nothing to do with Coca-Cola.
In the 80s, the Coca-Cola Company was one of the most modern companies in the world, investing heavily in information systems.
So it made sense to imagine that a company of that size could count on such privileged resources.
It was science fiction in 1985 and reality today.
Like so many other aspects of the gap that separates the reality of large everyday corporations from small and medium-sized companies, geo-information was exclusive to the most powerful groups and excluded everyone else.
The awareness that the world would be better if everyone could count on information about the life around them motivated us to make Mapfry an open platform.
We chose to direct our growth plans as a project to popularize geo-information.
The first consequence of this was to connect us with the audiences that suffered the most from the lack of professional tools:
- Independent consultants had to assemble databases and presentations using limited tools
- Franchises that were starting to expand had to convince franchisees using Google maps and a lot of lust
- Franchises in the midst of expansion had to pay the same price that large chains paid to have access to professional tools
- Regionally active entrepreneurs who barely know how much this information can guide their decisions
Today you can find a fully accessible platform and a network of experts ready to bring that power to your decisions.
That's just the beginning, but we can already declare that we're taking the Geomarketing for everyone.
Thank you very much to those who are part of this dream.
The Geomarketing scene:
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