Economic space

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GDP is the sum of the wealth produced in a region.

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The population is the sum of the people that live there.

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Neither the GDP nor the population are distributed over the territory, they are almost always concentrated.

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Even farther from reality is the idea of GDP per capita, in which the production of wealth is divided by the inhabitants.

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These are some of the problems with the abstract conception of economic space.

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What geographers are well aware is that places are extremely heterogeneous and can vary by innumerable degrees only with regard to vegetation, climate and soil.

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When we contemplate the population and the territory, we arrive at such a great complexity that it is necessary to simplify some aspects so that the analysis is not paralyzing.

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Abstractions leave something to be desired when it comes to the representation of reality, but they are useful for understanding and comparing places.

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He went there and did

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By breaking with the abstract economic space model, the teacher Paul Krugman produced such a valuable work that it won him the Nobel Prize in Economics in 2008.

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Professor Krugman demonstrated that the new economic geography it was made up of poles that concentrate certain activities, despite the classical view that aggregated this reading at the levels of countries and regions.

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In practice, the regions of a country may compete with each other, and there are cases in which some parties may be exporters of an item that is imported by others.

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The advanced technologies of our time allowed geographical complexity to be inserted into analysis models.

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Finally, Geographic Intelligence could be applied to business.

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When does the nickname catch on

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Hardly anyone knows the Geo-Marketing, even less so in the Marketing area.

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Well, this name was created in the Geographic environment as a way to remove from itself the mercantilist use of knowledge and it always had a pejorative tone, along the lines of Marketer and Pure marketing.

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In the world of Marketing, there is even a field of study regarding the market environment, but it still suffers from the evil of abstraction that we described earlier.

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Of the four Marketing subdivisions, the 4 Pês, one of them refers to the territory, the Square Pê, in turn, the least known and most elaborate Pê.

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The rest being Price, Product and Promotion, fields that are highly developed in theories and practices.

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In this no-man's land, rejected by Geography and unknown by Marketing, Geomarketing develops and ends up building a peculiar knowledge space.

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A quick search on LinkedIn reveals less than 2 thousand professionals working in Brazil who attribute to themselves the competence in Geomarketing.

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This is in a country with almost 3 million retail establishments.

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You're missing

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Geography in Brazil is an area of great academic production with international recognition for the significant contributions it offers to the understanding of our crises.

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This same Geography prefers to downplay research aimed at the good performance of companies, while producing numerous critiques of the labor market.

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Since more than 70% of jobs with a formal license they are generated by small and medium-sized companies.

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Studies of Sebrae They point out that 50% of companies close in less than 4 years, with lack of understanding of the market environment among the main allegations for poor performance.

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These bankruptcies ruin family savings, exhausting investment capacity in new businesses, precarious the situation of those who counted on the success of these ventures to secure their jobs.

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A vicious cycle of businesses programmed to go wrong under the passive eyes of geographers who could make a difference and still win with it.

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Kitsch

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A term previously used to describe something vulgar, tasteless, which today is considered a manifestation of authenticity.

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Geo-marketer, surrendered to capitalism, has his workforce appropriated by the elites.

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Rethink.

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Geographic Intelligence Professional helps small and medium-sized companies beat large corporations, the result of their work strengthens jobs, while earning enough to live well.

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With you there is nothing missing

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It's okay that until now, Geomarketing has been an area of providing services to large corporations, which have always been able to invest heavily in the technologies of the past.

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You can find in Mapfry the first Geographic Intelligence solution aimed at entrepreneurs.

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“Geomarketing for everyone” is the mission we chose and to which we are inviting you.

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We built a platform that still has a lot to improve, but that already does the heavy lifting of integrating, updating, and displaying data regarding the market environment.

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Fast, simple, and accessible, the platform makes life easier for those who sacrificed themselves to have access to information vital to the success of their business.

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We provide accurate maps with socioeconomic information necessary for business analysis and decision at the neighborhood or block scale.

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We know that many geographers are capable of carrying out more elaborate analyses, but we understand the importance of a common base, a lingua franca, so that the studies are interchangeable.

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Mapfry fills this common database space with data, maps, and formatting.

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Manifesto

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Maps are present in more and more aspects of our lives, when calling an app car, following the weather forecast, checking traffic conditions, locating a restaurant.

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Socially sensitive topics are presented on maps, such as forest protection, droughts, disease transmission, votes.

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Our ability to change the world for the better depends on maps.

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Yes, we can change and in this change we can strengthen small and medium-sized businesses.

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Mapfry has simplified several heavy and routine activities so that more people, professionals, and companies can dedicate their time to critiquing and forming proposals for a better world.

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Let's go together.

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