It's hard to go a day without us having to position ourselves in relation to other Geomarketing solutions

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In fact, there are a dozen options out there, we can make a quality cut and still end up with three or four more competitive ones.

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This is very good, because by having more options, companies learn more about the advantages and disadvantages of each one, arriving at the best solutions for their cases.

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Some people may miss the time when there were two, or just one option, but this generated a lot of frustration among customers and depressed the market.

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There were several cases of companies that went out for a quotation and gave up hiring when they realized that it was a quasi-monopoly.

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For the good of all, the current reality is more competitive and platforms are required to direct their solutions to certain markets.

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Speaking specifically about Mapfry, here you can find, well before a platform, an analysis methodology.

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This methodology works well on our platform, which was designed for you.

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It is based on this same methodology that we certify our independent consultants.

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In practice, there are many uses of Geomarketing and it is expensive to try to be everything to everyone, so we chose to do the simple thing well.

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Our methodology dates back to the theoretical origins of the mid-20th century, when Christaller formulated the Central Place Theory, an interpretation of geographical space based on its importance for populations.

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The Central Place Theory is based on two main concepts:

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1. Threshold, minimum market necessary to make a business viable
2. Scope, maximum distance that people are willing to travel

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Before choosing a system, investigate the methodology that guides its development, what its bases are, and whether they apply well to your business.

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Sometimes, you will find platforms full of good intentions, but that suffer from the lack of experience of their developers.

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Creating a Geomarketing system is much more than grouping functionalities on a map. Those who think so end up with an endless list of resources to build and maintain.

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This is the fifth time that we have worked on the development of a platform, we have learned a lot from previous experiences and we have brought those years on the road here.

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Mapfry itself had its first version discontinued, because we realized that we needed to evolve to really deliver the methodology quickly, simply and affordably.

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