A company designed to expand at some point would challenge leadership, but how and when we got here are points that deserve attention

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We began by recognizing that there was a forgotten wealth in the world of Geomarketing, the people responsible for the analyses.

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Those who follow our work must have already been impacted by messages aimed at people who work or wish to work with market-oriented geographic intelligence.

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The existing solutions attribute to themselves all the merits of successful cases, superseding the work of talented people who actually made it happen.

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Another transformation was how far away Geomarketing solutions were from companies and entrepreneurial individuals who also need this knowledge so that their businesses have the same chance of success as large networks.

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More than system and business developers, we work to develop people for this job market.

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That's why you always find us talking about courses, articles, books, lectures, events, certifications.

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We offer an online solution where it is possible to carry out analyses that indicate the best locations and local growth strategies for a business.

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Since we opened our platform for the free creation of accounts, not a single day has passed without someone starting in the world of Geomarketing through Mapfry.

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Phrases of this type arrive in our message box:

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“I'm entering the world of Geomarketing now and I'm fascinated by the tool”

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By removing barriers to entry, whether in the free creation of accounts, in practice in a user-friendly interface, in the knowledge base formed by content and projects published by others, Mapry went viral. 

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While classic solutions remain niche markets, we were able to be relevant to new audiences and this made all the difference in our growth.

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It is possible to wake up one day looking for information about a region and go to sleep having created a basic project, with important answers about the size of the market and still knowing development paths.

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Few people know, but the previous generation had to specialize professionally to carry out the cycle described above.

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Today you can find a super intuitive interface, where up-to-date and reliable information is presented in a simple and direct way, without”Geomarketing”.

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This leadership has its consequences and Mapfry is being copied by other companies.

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They Can Come Closer Than Close

Original They Never Will Be

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The closer they try to get, the farther away they are from the original

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That's all pretty cool, but what about the business benefit?

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While some Geomarketing companies have accumulated decades of results delivered to large clients, the market itself has not grown, remaining focused on expensive solutions, with complicated information, decipherable by specialists working in internal departments or in consultancies Boutique.

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A Luxury Niche

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Until now, Geomarketing relied on three parts:

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1. Market data prepared for analysis - the result of the work of multidisciplinary teams made up of high-level specialists;
2. Advanced systems that allow the association of this market data with maps for spatial analysis
3. Professionals able to articulate 1 and 2 in successful strategies

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Each part of this structure is expensive and integrating all three costs even more.

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Mapfry innovates by offering the three pillars of its value proposition.

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We did this with the purpose of bringing Geomarketing to small and medium-sized companies, but that does not exclude large companies from turning to us for efficiency.

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A New World Starts Now

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