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You are connected to the market and have noticed that Geomarketing is the next trend, now is the time to train yourself to ride this wave.
Answer quickly, what new business is forecast to grow 10X in 10 years?
You Got It Right Who Thought Geomarketing!
The geomarketing market size was valued at $11.4 billion in 2021, and is estimated to reach $78.9 billion by 2031, growing at a CAGR of 21.5% from 2022 to 2031.
The best way to enter the market is to train for it
Let's go to the course options:
StartGeo
Get ready for the Mapfry Certification under the guidance of one of the leading Geomarketing specialists in Brazil, Daniel Andrade.
Responsible for training the vast majority of certified professionals, his easy and approachable style is highly valued.
Geo Hacker ESPM
The most current approach to Geomarketing, designed to train the professionals of the new times, conducted by Teachers Everton Henke and João Caetano.
Learn to analyze data with a business head and the market environment with a numerical view.
A Commercial Point has a lot of value, up to millions, but have you ever imagined how it is possible to define how much it is worth?
What you will learn:
Starting point
What is Geomarketing and what is it for
- Historical Fast
- Case John Snow
Points of view
- Are cities going to change or are people going to change cities?
- New urban and extra-urban geographies
Aim
Pizza contest
Choose three pizzerias close to your house and indicate which of them has the highest revenue potential.
Punctuation
Returning to your 3 pizzerias
- Order your ranking criteria by weights, which are most important and why
- Comparison of criteria between rankings
Points of attention
- List of main criteria
- Pizzeria valuation fact sheet
Despontar
Evaluate the distribution of cities in Brazil by population size, consumption potential, and household income profile.
Identification of markets for opening units
Expansion Route
Logistic criteria for prioritizing markets
Target region
Prioritized markets for opening in the short term
Disappoint
What are the consequences for a network that may deviate from its expansion strategy?
The High Point
Five Fits Framework
Market Arrival Criteria
- Center
- Local Center
- Accesses
- District
Trading point
Location, location, location
- A good location makes you feasible, if you are not found the customer seeks another option;
- If you are found but your offers are not appropriate to the consumers' profile, they seek another option;
- If they find and like your offers, they become customers and recommend them to those who also have the profile, boosting their sales.
Location analysis - technical sheet
- Transfer points in the region
- Commercial properties available for rent
- Residential properties with high visibility
- Abandoned properties for revitalization
- Service and service area
- Parking
- Delivery area
Someone who tells a short story increases one point
How to ensure that your business vision reaches more audiences without losing consistency in 6 steps:
- Point of View
- Despontar
- Aim
- Score
- High Point
- Trading point
Endpoint
Not everything ends in pizza!
Area of influence of other businesses:
- Bakeries
- Markets
- Strip centers
- Traditional shopping streets
- Themed Streets
- Outlets
Formation of the area of influence from Maslow's pyramid of needs.
Geo Hacker Community
In addition to the ESPM course, you can also specialize in Geomarketing by joining the community of training professionals organized by Geo Hacker Consulting, a consultancy specialized in Geomarketing studies and training courses.
What will you learn in more
From 06h of the course
Intro
- Intro
- Some Tips
- Bonus
-
Practices and New Technologies
- Introduction to Geomarketing
- The new Geomarketing
- The impact of the P of Praça
- Geomarketing and new technologies
- Main applications of Geomarkerting
- Case John Snow
Mapfry - Onboarding
- Creating the account
- Public stories
- Point
- Thunderbolt
- Free drawing
- Commentary
- Régua
- Screenshot
Understanding the data
- Total population
- Population by age
- Households by acquisition
- Total number of households
- Residents by household
- Households by type
- Points of interest
- Household income
- Total household income
Analyses
- Pizzaria challenge
- Crossing the Point
- Expansion analysis
- Placemaking
Creating a presentation
- Vistas
- Personalization
- Storytelling
- Publication
The Geo Hacker profile
- Context view
- Opportunity vision
- Business vision
- Dot connector
- Bonus — 5 Fits Framework
New Geomarketing
It was the first course focused on the new market moment.
Contents:
Geomarketing is an area recognized for the great impact it generates on companies of all sizes, as it works with determinant factors for success, such as the role that location plays in the performance of a business.
However, its contribution to analysis for decision-making has changed over time.
With the strengthening of the digital environment, society's interaction with space has, therefore, transformed the way in which people consume as well.
Localization continues to impact business performance, however, now from a new perspective.
The purpose of this course is to prepare professionals to be able to identify the main impacts of the 4th Industrial Revolution on Geomarketing (New Geomarketing), to stimulate a critical view of the transformations in the way people consume, and to apply concepts/techniques to their businesses.
- Geomarketing, How It All Began: what is Geomarketing and why to use it, how location affects business.
- The New Geomarketing: the trajectory of classic Geomarketing to this day, what is new, application to business and Geomarketing behind the scenes.
- Pandemic. And now? : the impacts of the 4th Industrial Revolution, the trends of the 2010 decade, the pandemic and the new Geomarketing.
- Cities: The Brazilian population is mostly urban and this behavior is intensifying. Let's understand the main components of our cities in contrast to an imported urban vision that is not very applicable to our realities.
- Spatial Fix: Capital chooses the places that favor its reproduction, while abandoning spaces that previously played this role, this is the process of creating new geographies.
- Urban Systems: practices on how geomarketing systems replicate life in cities and how they can be interpreted to reach decisive conclusions.
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