How Earth Sciences are integrated to form Geomarketing

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Geology: subsoil and mineral wealth

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An ancient science of observing the Earth's crust and its patterns.

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This study seeks to understand the composition of the soil and the means of extracting its mineral, aquifer, or fossil wealth.

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Geostatistical techniques such as Krigage they seek to estimate areas of concentration of some compound in the subsoil.

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Your activities may start from satellite analysis and dive deep into analyzing the composition of a mineral under a microscope.

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It was in search of a complete geological mapping that the Canadian Department of Mines and Energy adapted the first mapping software for civil use.

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Geography: society and governments

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Almost everyone remembers classes in Physical Geography, which is very close to Geology.

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Since the beginning of humanity knowledge about the territory has been compiled and passed on not much different from how we learn in geography classes at school.

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The descriptive geography of landscapes, their names, places where they occur, vegetation types and dimensions.

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More than a crust covered with life, planet Earth is home to the existence of nearly 8 billion people.

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As society expands, Human Geography becomes important because it integrates detailed information about people's occupation of spaces.

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This occupation of space by people is not fixed, as are natural phenomena, oceans, forests or deserts, on the contrary, it is dynamic, subject to various movements.

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Therefore, Geography also had to advance as an area of knowledge that considers the complexity of occupying terrestrial space.

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As in the definition of Friedrich Ratzel:

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“Reciprocal relations between society and the environment, between life and the stage of its events”

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Merchant routes, the beginning of navigation Geography was charged with accuracy on the maps, it was not enough to describe what was there, it was essential that the locations were correctly identified.

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A small error on the map could mean weeks of route deviation, given the scale at which they were built and the speed of travel at the time.

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For a long time, Geography was charged for its precision, for cartographic excellence.

Geomarketing: mining society's data

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The youngest of the territorial sciences can also be seen as the symbiosis between them.

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From Geology, he inherited the search for riches, this time not underground, but on the surface of the Earth.

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From Geography he inherits the analysis of society and the administrative vocation, this time non-governmental but commercial.

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Here we have Geomarketing, the science that analyzes information on maps to extract from them marketing spaces that can be occupied.

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Once occupied, they must be managed and protected from competition.