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Information has always been the most valuable asset, whether we were looking for fertile land, safe places, abundant water, or now, when we have our lives detailed in data.
Maps are great ways to concentrate and organize information, but such power can make maps a bit intimidating.
At Mapfry, we believe that anyone can be successful with Geomarketing.
Our system was built with simple yet powerful tools to represent complex spatial relationships.
In principle, Geomarketing may seem difficult, in reality many people like to present it that way.
This makes specialists valued, dealing with complicated issues that only they understand.
Let's start simplifying that perception.
The first thing to change is perspective.
Geomarketing uses maps loaded with information about people, territories, important points.
All of this ended up on the map for a reason.
Which is to represent the logical organization of our lives, in cities, in neighborhoods, even in blocks.
Many people understand this logic.
Is it true that the first maps were created based on stories and narratives of those who passed through that place.
Knowing this, we can reverse that order and create stories from maps.
That's why Mapfry created Vista®, an innovative feature that allows you to conduct your space analysis with a story.
A more familiar approach to thinking about geographical space.
Did it get easy?
It will be even more so, because the entire Mapfry data library is structured for objective reading, you can quickly see where more people live, their family composition, and the income of families.
This and other information leads to an understanding of how life takes place in a place, what people need most, what news they will be interested in.
When you find an opportunity and want to tell more people, you will discover that with Mapfry you can create easily shareable stories, just a link and whoever receives them begins to understand everything you have to say about a place, whether on a computer or a cell phone.
Shall we get started?
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