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Videos showing buildings being demolished are always thought-provoking.

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Each demolition causes us to think about the factors that led to that decision.

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Especially because we all know the work it takes to build a building.

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There are compromising structural flaws, but some of the demolitions occur as a result of a market rule, the space occupied by such a building could be better occupied by another.

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The real estate vocation of that land spoke louder to the point of removing an existing building.

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“You're in the real estate business”

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That's the power of Geomarketing for the real estate market

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The great movie Hunger for Power, Tell the story of the McDonald's chain, but it has an important lesson for the real estate segment, which is when Ray Kroc realizes that It's not in the hamburger business, it's in the locations.

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If even a food company is in the location business, imagine a construction company and developer.

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Brazil is a large and young country, with a lot of room to grow.

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As a result, most companies think more in terms of how to use land for parking lots, warehouses than for demolition.

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Whether it's a free space or already occupied by a building, the perspective is the same, always thinking about what that space requires, your vocation.

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Typical real estate market studies:

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Formation of Landbank, selection and acquisition of land.

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A Real estate vocation it doesn't have to be immediate, when it comes to real estate, the essential thing is to look at trends.

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Competition, which is being launched and selling better;

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Direct Marketing, campaigns aimed only at potential buyers. Family Income Cuts are important, as are moments in life, age, and family composition (young people, young adults, couples without and with children).

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Although Geomarketing tools have a lot of room for improvement in this regard, they are already a good way to structure real estate analyses.

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With Mapfry you can customize views and export your market analysis to investors, partners, and clients, increasing the impact of your projects.

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