ABF Franchising Expo 2023, the largest franchise fair in the world, is coming up!

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As its opening date approaches, interest in the franchise market is growing.

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In this Guide, you will find guidance regarding the market studies carried out by franchises to determine the areas of activity of their franchised units.

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Each topic will be covered by:

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1. Main article - unique theme and its main features
2. Annotated references - reinforcement of the arguments presented
3. Courses - paths for development

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Chapters:

1. Presentation - you are here
2. From entrepreneur to entrepreneur
3. Reason for being of franchises
4. Law and Order
5. Where to start and how far you can go
6. Territories in franchises
7. Benefits of Geomarketing in the design of territories
8. Critical Analysis of Expanding a Network
9. Each one in its own square

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Presentation

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The franchise market continues to grow at rates higher than the economy, increasing its share of entrepreneurship in general.

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This happens for several reasons, but the main one is the security of the format in relation to Freestyle when someone decides to start a business from scratch on their own.

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Imagine the hard work it is to identify a market need, create a brand, develop products and services, think about the store layout, hire and train people, promote sales and attract customers.

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Mistakes in each of these steps are fatal, expensive, when they don't cost everything!

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For a business to succeed, survive its first few years and generate profits, it will have to overcome enormous barriers.

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It's a lot easier when you have good people working with you.

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There are many entrepreneurs who are bothered by the fees and costs inherent to the franchise model thinking that this will make them work for others well when they decided to “own their own nose”.

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The reality is quite the opposite of this reasoning, all fees are compensated for having cutting-edge professionals working for you.

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For this reason, in this series, we have brought together several important knowledge regarding the franchise model so that you can make the best decision.

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References

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Brazilian franchise market exceeds R$211 billion and grows 14.3% in 2022

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Five tips for choosing a franchise well

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How to open a franchise

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Courses

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How to become a franchisee

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Understanding franchising

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