Real cases for expansion, market intelligence, and increased sales

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Many people think that Geomarketing is analyzing data on the map, when, in practice, it is an indispensable strategic tool, with companies using Mapfry as an essential part of their most important movements.

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What exactly are market professionals doing?

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Whenever we ask our users, we receive incredible answers: ranging from redesigning delivery areas to identifying perfect spots for new units before the competitors.

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Business intelligence

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Target Audience Identification with Geographic Data

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Objective: opening new pharmacies in emerging neighborhoods, combining data on consumer potential, demography and lifestyle, it was possible to clearly segment where the audience with the ideal profile for each new store was.

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Focus: regions with the highest concentration of target audience (class B and C, families with young children, up to 15 minutes from the current units).

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Local market share assessment

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Objective: to quickly understand the market share by neighborhood and city, by crossing internal data with information from the fitness market, it was possible to understand where the chain was winning the market and where there was an opportunity to grow with specific actions.

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Focus: Compare the number of units with the competition per neighborhood in the metropolitan regions of São Paulo and Rio to identify areas with lower penetration and high consumption potential.

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Competition map

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Objective: Anticipate competitive movements in the Dark Stores segment and identify areas for quick entry. A dynamic map was created, integrating data on available properties, saturated delivery areas and the presence of competitors.

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Focus: view regions not yet saturated by competitors, with real estate availability, where a plan was drawn up to open 10 new Dark Stores, considering delivery within 15 minutes.

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Mapfry for expansion and sales

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Ideal points for new units.

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Objective: reduce the time to define a new business location from weeks to days. Measuring criteria for area of influence, traffic, and consumer profile, directing expansion teams to locations ready for technical visits.

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Focus: Places to open new units in cities with more than 200,000 inhabitants with potential for consumption in class B, up to 2 km from the main malls and commercial avenues.

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Regionalized mix

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Objective: discover why certain products sell more or less depending on the neighborhood, to adjust the mix of products per store based on regional habits.

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Focus: compare buying habits in units in the South region, recommending product mix adjustments by store based on local preferences and demographic profile.

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Optimization of the delivery area

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Objective: rethinking fixed delivery areas years ago, considering real delivery time, population density, and historical traffic.

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Focus: consider historic traffic, population density, and maximum delivery time of 20 minutes.

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In-depth assessment of the region

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Objective: before deciding to enter a new region, carry out a complete analysis, crossing sociodemographic data, competitive presence and economic projections.

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Focus: find areas for land acquisition.

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Discover how to turn maps into a competitive advantage with Mapfry

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