Exploring New Territories

Exploring New Territories

Geographic Detective's Practical Guide

Discover how the choice of crime location influences criminal dynamics in urban environments

Birds of a feather

A song makes us think of the main law of Geomarketing

Economic geographies

Imagine that we are on a vast board, where pieces move according to invisible market rules

Raise your stakes

A good strategy balances decision and information

Why your company should adopt Mapfry

We are the platform that most values interpretation and human judgment

The new Franchise Law and Big Brother Brazil

The new Franchise Law (13,966/19) encourages franchisor networks to be more careful in their geographical expansion.

Evolving segmentation

Know how to divide the territory and conquer it.

Understand the incredible similarities between the Batcomputer and the Mapfry platform

A série que a Netflix ainda não fez

Metodologia de investigação criminal que analisa a localização de crimes relacionados para determinar a área mais provável de residência do criminoso

Geographic Intelligence

Rejected by Geography and unknown by Marketing, Geomarketing develops and ends up building a peculiar knowledge space.