Territory Management

Territory Management

Canibalização e Saturação

A dose certa de expansão

What is a municipality that has a limit

Redefine the limits of the urban market with dynamic maps based on real behavior

The expansion plateau

What causes a franchise network to lose traction? How do some manage to break through that barrier and continue to grow, while others simply stop?

How much is a retail outlet worth?

The Blockbuster Network profits from geomarketing studies even after bankruptcy. Lojas Americanas acquires the Blockbuster network for the value of their retail outlets.

Reason for being of franchises

Is a franchise able to reduce costs and increase sales value

The third place

The concept of Third Place ‍ emphasizes the importance of spaces focused on personal expression, exchange of ideas, flirts, and friendships as a central part of human life.

Where to start and how far you can go

The entrepreneur's journey in the world of franchising

The franchise model is supported by clear and objective rules

In Search of the Blind Spot

Where to open a Dark Kitchen (for those who don't own apps and don't want to create one).

What is missed by the P of Praça

Dark stores ignore the front power that a good dot offers