Territory Management

Territory Management

Quem tem limite é município

Redefina os limites do mercado urbano com mapas dinâmicos baseados em comportamento real

The expansion plateau

What causes a franchise network to lose traction? How do some manage to break through that barrier and continue to grow, while others simply stop?

How much is a retail outlet worth?

The Blockbuster Network profits from geomarketing studies even after bankruptcy. Lojas Americanas acquires the Blockbuster network for the value of their retail outlets.

Reason for being of franchises

Is a franchise able to reduce costs and increase sales value

A tale of two networks

New location criteria for convenience markets. Differences between the strategies for locating the convenience flags of the Carrefour and Sugarloaf networks.

Territories in franchises

The marketing security offered by franchises

Types of Market Research

“Turn 30” from market research

Project that promotes the productive inclusion of young people in São Paulo uses the platform to understand their areas of activity

Why, when and for how much you should use Geomarketing

From luxury to the basic need of any and every company

The third place

The concept of Third Place ‍ emphasizes the importance of spaces focused on personal expression, exchange of ideas, flirts, and friendships as a central part of human life.