Territory Management

Territory Management

Como funciona o franchising

Como as redes transformam visão em realidade por meio da força dos franqueados

Londres no mapa da pobreza

Análises de renda e trabalho indicam padrões de comportamento

Canibalização e Saturação

A dose certa de expansão

What is a municipality that has a limit

Redefine the limits of the urban market with dynamic maps based on real behavior

The expansion plateau

What causes a franchise network to lose traction? How do some manage to break through that barrier and continue to grow, while others simply stop?

How much is a retail outlet worth?

The Blockbuster Network profits from geomarketing studies even after bankruptcy. Lojas Americanas acquires the Blockbuster network for the value of their retail outlets.

Reason for being of franchises

Is a franchise able to reduce costs and increase sales value

A tale of two networks

New location criteria for convenience markets. Differences between the strategies for locating the convenience flags of the Carrefour and Sugarloaf networks.

Territories in franchises

The marketing security offered by franchises

Types of Market Research

“Turn 30” from market research