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Consulting
Plans and Pricing
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Territory Management
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João Caetano
em
Jan 9, 2025
How much is a retail outlet worth?
The Blockbuster Network profits from geomarketing studies even after bankruptcy. Lojas Americanas acquires the Blockbuster network for the value of their retail outlets.
Mapfry Team
em
May 2, 2026
Reason for being of franchises
Is a franchise able to reduce costs and increase sales value
João Caetano
em
Jan 9, 2025
A tale of two networks
New location criteria for convenience markets. Differences between the strategies for locating the convenience flags of the Carrefour and Sugarloaf networks.
Mapfry Team
em
May 2, 2026
Territories in franchises
The marketing security offered by franchises
Mapfry Team
em
Jan 9, 2025
Types of Market Research
“Turn 30” from market research
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John Caetano+
em
Jan 7, 2025
In Search of the Blind Spot
Where to open a Dark Kitchen (for those who don't own apps and don't want to create one).
Mapfry Team
em
Jan 7, 2025
What is missed by the P of Praça
Dark stores ignore the front power that a good dot offers
João Caetano
em
Jan 7, 2025
Dark Kitchens, commercial operations with no façade, focused entirely on deliveries
Dark is the new black! The operations that no one sees.
Mapfry Team
em
Jan 7, 2025
From entrepreneur to entrepreneur
A franchise will introduce you to a business model that has an expected rate of return.
Mapfry Team
em
Jan 7, 2025
Mind the gap
Find your place in the franchise universe
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