Market intelligence

Market intelligence

Databases for market research

Manual for using the information available on Mapfry.

Geomarketing for franchises

Criteria that franchises must use to design the territories of their franchisees.

Fontes de dados

A origem dos dados apresentados na plataforma Mapfry e como citá-los como fonte.

The methodology before software and data

A Geomarketing system is much more than functionalities on a map

The importance of Geomarketing

The geographical segmentation of population groups is one of the main Geomarketing techniques.

Cities where the franchises sell the most

The importance in relation to the environment as an engine of growth

Be the first to arrive

Geography gives marketing coordinates

Market segmentation

The best way to divide the market is by the hierarchy of needs.

Geomarketing Theories

Marketing and Geography laws and theorems combined to form a new theoretical set for Geomarketing.

São Paulo in the future

Local activism in large cities. Local buying and other movements demanding new uses for old productive spaces.