Location, location, and location

Os Rockets are already in reverse and retail follows its mantra.

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Even the New wave of fast delivery startups is fully immersed in efficient location challenges.

Change the approach from stores with an inventory area and sales to warehouses Dark Store focused exclusively on deliveries.

The concern with the location follows.

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Why is location so important?

1 - Localization is Marketing

A commercial outlet is also a billboard.

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The façade is the message, many people still remember Christmas decorations at Bank Boston branches on Avenida Paulista, in São Paulo, or in Ipanema, in Rio de Janeiro.

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2 - Localization is cost control

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Fewer discounts to attract customers, more impulse sales based on convenience, an outpost for quick deliveries.

3 - Localization is bankruptcy insurance

Even if everything goes wrong, a good location is still worth a lot.

Americanas paid an average amount of 4 million reais per store from the Blockbuster video rental network.

Carrefour paid Makro almost twice the amount it usually spends to open a new store, between 15-25 million additional reais per store Just for the value of the locations.

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Understand how Mapfry is a fast, simple and accessible tool for your location studies.

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