Some people have had a bad experience with Geomarketing

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Despite the growing interest in the subject, solutions can still be expensive, slow, and ineffective.

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Mapfry was developed because we felt that it was really complicated to use Geomarketing and we believe that a good strategy should help you save time and money, not the other way around.

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Today we live with various types of Geomarketing companies.

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That's why it's easy to get lost in the search for the option that best suits you and end up falling into a trap.

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Types 🧑🏼 ‍ 🎓💻

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1 - Consultancy they are companies where specialists work who can adopt online tools or use a more traditional Geographic Information System.

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In general, consultancies specialize in some segment, such as real estate, retail, franchising, and the food industry.

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Your studies are priced in working hours and required complexity, projects can be delivered in presentations, reports, or even online dashboards.

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2 - Geomarketing Platforms they are companies dedicated to the development of software, usually online, where data and maps can be manipulated so that their own clients, specialists or consultants can carry out their analyses.

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There are also companies that combine services of Consulting and Platform.

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Size 🏠 🏢

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Companies with up to 10 people can be understood as small.

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The largest Geomarketing companies, on the other hand, can exceed 100 employees.

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Prices 💰

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As we saw in the article Tips for those looking for a Geomarketing system, prices can vary a lot.

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With standard studies costing between 2 and 15 thousand reais and licenses for online systems exceeding 10 thousand reais a month.

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Mapfry is one of the few companies with a public and objective pricing policy.

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Prices on request

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When the price is not public, it can vary according to your needs at that time.

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This leads to distortions, and there are cases in which companies of the same branch and size have different contracts.

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These are delicate scenarios that usually come to light when a professional changes to a competitor.

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Policies of this type make analysis more difficult Cost-Benefit.

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Especially when you don't clearly understand what drives costs to compare them with expected gains or competing tools.

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Request a Demo 🚨 🚨 🚨

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Even before scheduling a presentation of the Geomarketing tool, you are already part of a well-designed sales process.

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Most companies focused on sales to other companies (B2B) have been working with the Predictable Revenue methodology, from the original in English Predictable Revenue.

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It is a process of qualifying the opportunity in different stages, discarding those with low potential to focus more on where there is more to gain.

• Did your contacts offer you an eBook?
• Did a person with a Sales Development or SDR position come to you?
• Did they ask indiscreet questions about how much you have to invest or what is your real influence on the buying decision?

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The methodology is excellent, its objective is to capture maximum investment availability,”Don't leave money on the table”, your money in the case.

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The problem is that it leads to scenarios in which the Cost-Benefit ratio is unbalanced.

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After working to find the highest price you can afford, they will still offer you a 12 or 24 month loyalty contract.
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No way out 🔏

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Contract signed, you are now committed to high monthly installments.

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The training offered is insufficient, the content of the site is more focused on sales than on use, and the seller who closed with you does not return his calls, he is busy with other negotiations.

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Your contact now is the support team, or Customer Success, which is always friendly, without necessarily solving your problem.

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At that point you understand that they are doing everything to keep you from breaking the contract.

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Whose success? 👻

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After a lot of stress, a solution comes up, to add a consulting service to your contract.

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For this extra cost, a specialized professional will conduct the Geomarketing tool for you and maybe now the project will start.

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This cost was not expected, so you will have to sacrifice some other planning initiative.

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Epilogue 🥵

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At the end of that journey, even if it ended with good results, the mismatch was expensive.

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Give Geomarketing a new chance 🌎

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Stop wasting money on overrated solutions and get to know Mapfry.

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We offer a Accessible and Transparent Trade Policy, with plans that start free and you only move on to paid services if it makes sense, and you can cancel whenever you want, without strings or surprises.